Boohoo Navigation Redesign

The boohoo.com navigation on desktop has some issues. In this project, these issues are identified, and then improved on to make the site easier to use for customers.

Redesign

The following screenshots from the Boohoo website are shown on a 1366 x 768 resolution screen. (Correct as of May 2018)

Most of the pages had recurring issues. Some examples are; boohoo premier or other links not showing on the screen and not being able to scroll down to see them, the grey line between the offers and clothing being too light, and a spacing issues around the entire navigation.

New In

New In Issues
New In

Women's

Women's Issues
Women's

Men's

Men's Issues
Men's

Kid's

Kid's Issues
Kid's

Sale

Sale Issues
Sale

Navigation Questionnaire

I created a questionnaire to gather information into how a user perceives and interacts with a clothing website.

This questionnaire asked the participants, their gender, their age bracket, how they purchase clothes, for example either more in store or more online, and what order they would put the navigation links in from the list: Kid’s, New In, Sale, Mens, Inspire Me and Women’s.

The gender of the respondent was asked to see if the participant was biased between either putting Women's or Men's first when ordering the navigation links. The age of the participant and how they purchase clothes was asked to see if age is dependent on how they purchase clothes, as older people may not be as computer literate, meaning that they may not know what order the navigation would go in.

Results

This questionnaire has 33 respondents aged between under 16 and 66+, with 21 females and 12 males taking part.

The questionnaire results show that 12 of the 33 participants shop more in store, that 12 participants shop more online and the remaining 9 participants shop 50/50. The majority of the under 25’s shop more in store but the majority of over 36 year olds shop more online.

With putting the navigation links in an order, New In came first with 13 participants choosing this as the first link in the navigation. Women’s came second with 11 participants choosing this next, followed by Men’s, with 13 participants. The link that the participants chose to come next was Kid’s, followed with Sale, with 16 participants choosing this to be fifth, ending with Inspire Me, with 25 of the 33 participants choosing this link to come last. This order of the navigation is the same as the current Boohoo navigation, which shows that the current navigation is the most usable. An addition to this, the results show that 20 of the 21 females who took part in the questionnaire chose Women’s first before Men’s, but only 7 of the 12 males chose Men’s to come before Women’s.